Intel Cook-Off with Chef Mehboob

Intel invites Pakistan to #GoFaster with a tablet showcase event featuring Chef Mehboob

Intel hosts a cook off challenge with Chef Mehboob to urge people to look at the ‘ingredients’, i.e. processor inside their tablet that will determine the performance and user experience of their mobile device.

Intel® Atom™ processor-based tablets are showcased at the fun-filled consumer press event which deliver stellar performance, great battery life, amazing visuals and graphics and 64bit technology

 PAKISTAN, Karachi, November 14, 2014 –Life is fast. There’s never enough time in the day to do what you want. Recognizing that most people wish they could do more with their day, Intel Pakistan hosted a Performance Matters tablet showcase event at the Noodle House, PC revealing how the quality of the ingredients, i.e. processor inside your tablet may impact your ability to achieve more, when time matters most.

Based on the concept that everyone would love to do more with their already stretched time, the showcase revealed how Intel mobile devices may help users to save time, do more, achieve more and be more, everyday.

The event featured a range of mobile devices and their dynamic capabilities as enabled by Intel® Atom™ processors. Designed to deliver unique and personal computing experiences for every lifestyle, the event aims to bring to life the philosophy: If it computes and connects, it’s best with Intel.

During the event Chef Mehboob showed the importance of using quality ingredients to deliver a delicious dish and challenged attendees to a cook off to construct an exquisite dish from just a few quality ingredients. Chef Mehboob was joined by Asma Aziz, PR and Marketing Manager, Intel Pakistan to discuss the importance of ingredients in cookery to taste of the dish – an analogy used to explain why the processor inside is a core component in determining the overall performance and hence user experience of a tablet.

Asma Aziz, PR and Marketing Manager, Intel Pakistan says, “Sometimes it seems like there is never enough time in the day to get everything done. This, coupled with the rate at which society is downloading information, it’s becoming increasingly hard to keep track of the day-to-day, let alone achieve more. At Intel, we understand this challenge and we’re working to help consumers achieve more in their lives by selecting a device that is as fast paced as them. It’s about enabling people to perform at their absolute best.”

Asma Aziz continues, “It’s easy to become overwhelmed with the choice available when purchasing a new tablet – there are different screen sizes, connectivity options, and operating systems. When it comes to getting great performance from your device, we believe success is determined by the quality of the technology inside. At Intel, we are focused on the quality of what goes inside of your tablets to deliver great performance. With tablets with Intel Inside®, it’s possible to #GoFaster.”

The event hosted by Intel Pakistan demonstrated to consumers how they can #GoFaster with Intel Inside and the latest Intel® Atom™ processor tablet technology. 

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world’s first commercially available “conflict-free” microprocessors. Additional information about Intel is available at and, and about Intel’s conflict-free efforts at

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CONTACTS:      Asma Aziz                                   Sheena Ahmed

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